Faced with a complex and volatile environment, companies must adapt and are now interested in new approaches. « Demand Driven, says Anaïs Leblanc, Senior Manager of Citwell, is an innovative approach to transforming its supply chain into a flow-oriented model, driven by real demand and hourly financial gains. It seduces more and more industrialists by its power of answer to the difficulties of the planners, but also and especially of answer to the leaders on the mechanism of generation of income ». Much more than a simple computational method, becoming Demand Driven means rethinking planning and thinking in the company in order to obtain a systemic and relevant vision of the leverage points within it.
Since 2013, Citwell supports the Demand Driven MRP methodology and its recent evolution towards a more global approach: Demand Driven Adaptive Enterprise (DDAE). The adaptive business model uses an innovative continuous improvement system, consisting of three key components: Demand Driven Operating Model, Demand Driven S&OP and Adaptive S&OP. « To succeed in this demand-driven transformation, says Carol Ptak, we must first and foremost protect and promote the flow, in order to place it at the heart of the supply chain, and to train the stakeholders, starting with the managers ».
With around fifteen companies supported in this process and the support of Fapics – French Association of Supply Chain Management, Citwell wanted to make its customers benefit from Carol Ptak’s feedback. An international expert, and former President of APICS in 2000, Carol Ptak developed the concept of Driven Demand Manufacturing (DDM) at PeopleSoft and is the author of numerous articles and books, in particular: « Necessary but not sufficient » co-written with Eliyahu Goldratt, « Orlicky MRP 3rd edition », « DDMRP » co-written with Chad Smith and his latest book « Precisely Wrong », which is a huge success in the USA.