Citwell, accelerator of transformation
The main chapters of this page:
The challenges of the sector
Your problems and our solutions
Omni-channel Strategy
Develop an omni-channel approach putting the consumer at the center of the distribution
- Integrate the e-commerce strategy (Click & collect, click & deliver, drive …) into an omni-channel strategy that must also counter the threat of CtoC distribution
- Manage formats in large distribution (hyper, super, drive, city …)
- Evaluate the maturity curve of processes and organization
- Define the business impacts and build the Change management plan to align the processes to this new offer, and increase the skills of the teams
- Assist in the selection and implementation of WHO systems
Assortment and lifecycle
Offer customers the widest and deepest possible range in a context where lifecycles are shortening
- Manage ethical brands, distributors (MDD), first prize (MPP) or national
- Analyze assortments and align them with customer needs and local specificities
- Implement differentiated service policies based on product life cycles
- Establish a multidisciplinary collaborative process to better manage launches and synchronization between collections
Event Management
Organize business operations to minimize uncertainty, without disturbing the signals of the past
- Capitalize on past experiences to better define the quantities and the deadlines for launching
- Set up a transversal forecast management process to anticipate and validate the expected impacts
- Organize promotional purposes in order to identify the impacts of the promotions and readjust the supply chain processes
Inventory optimisation to secure the service
Sizing inventory just needed to optimize sales, while avoiding overstocks, in a multi-level warehouse/store context
- Define the logistics Network design aligned with the customer promise
- Adapt inventory models according to the rotations produced, their ability to be predictable and their strategic nature
- Adapt the DDMRP process to replace the forecast as a relevant signal of the request
- Optimize planning processes through the selection of APS systems
Optimisation of operations
Streamline processes and organisation at the store and warehouse level
- Diagnose the Supply Chain function and identify areas for improvement for each process
- Define and accompany the implementation of the areas of improvement
- Accompany the selection of logistics providers
- Analyze and accompany the setting up of mechanised chains in warehouses
The concerned expertise
Bertrand Brumel-Jouan
Retail Expert
Bertrand has 14 years of experience in specialized distribution. He has supported Supply Chain transformation projects from the diagnostic phase to the implementation and management phase for retailers such as Krys, GrandOptical, Sephora, Bureau Vallée, GP Décors, Kiloutou…
