
Citwell, accelerators of transformation

The main chapters of this page:
The challenges of the sector
Your problems and our solutions
Complexity of demand
The highly promotional and sometimes weather-sensitive market, the variability of demand and the increasing demand of customers for new services make demand more complex.
The S&OP will:
- Frame and better control the complexity of the demand by including the various sectors of the company (Purchasing, Supply Chain, Marketing, Sales …)
- Adapt a successful service policy in line with customer expectations and adapted to the different sales channels (export, catering, supermarkets, supermarkets, wholesalers, retailers …), which optimizes the EBITDA of product families
Optimization of logistics flows and BFR
Synchronization over the entire chain even in the short cycle, the importance of traceability and the constraints of stocks lead to the need to optimize logistics flows and BFR.
- Homogenize planning practices and facilitate visibility between contractors via Demand Driven MRP
- Optimize stocks, transport and quality of service thanks to the Supply Chain Master Plan
- Pilot and optimize upstream, interco and downstream transport via the Transport offer, and the implementation of a Transport Management System (TMS)
- Determine the products and inventory levels that would be appropriate to have on a given location and thus limit losses with inventory optimization
- Improve efficiency in warehouses (service, productivity, mechanization) through the E-commerce and logistics offer and the implementation of a WMS
Balancing of raw materials
The variability in quality and available quantities that can be affected by complex management of disassembly processes and flows driven by strategic purchasing.
- Anticipate variability related to PM while taking into account your purchasing strategy with the S&OP process
- Optimize inventory will bring you a better responsiveness and allow you to be more efficient on reverse nomenclatures
Efficiency of production
The need for optimization of production capacities in relation to demand and planning in very short operational cycles makes the efficiency of production imperative.
- Maximize production through the Performance of industrial operations offer
Satisfy the consumer and profitability of the range
Food safety, increased traceability and the diversification of the offer and the visibility of its launches are parameters to take into account to fully satisfy the customer.
- Working on optimizing the range will make it profitable, thanks to comprehensive cost analysis tools
- Consider the expectations of the consumer, make the decisions on the different product families by ensuring an increase in the EBITDA and by defining the action plans necessary to answer them via the S&OP process and the setting up of a APS (Advanced Planning System) and DRP
Organizational agility
Open to market developments, taking into account local and cultural specificities and counter the weight of distributors, is possible thanks to a flexible and personalized approach.
The Change management offer will help support the company in front of the multitude of organizational changes that will take place at all levels in the coming years.
The concerned expertises



Antoine Bernard
Food industry Expert
Managing partner of the firm, Antoine specializes in Supply Chain operations management and primarily intervenes in sectors such as Retail, Specialized distribution and Food. He currently works with Lesieur, Jacquet-Brossard and EastBalt after having led projects for the Bel group.