
Citwell, accelerators of transformation

The main chapters of this page:
The challenges of the sector
Your problems and our solutions
Complexity of demand
The variability of demand and the increasing demand of customers for new services as well as the sometimes very promotional and weather-sensitive market are complicating the demand.
The S&OP will allow:
- Frame and better control the complexity of the demand by including the various sectors of the company (Purchasing, Supply Chain, Marketing, Sales …)
- Adapt a successful service policy in line with customer expectations and adapted to the different sales channels, and which optimizes the EBITDA of the product families
Optimization of logistics flows and BFR
Synchronization throughout the entire chain, even in the short cycle, leads to the need to optimize logistics flows and the BFR.
- Homogenize planning practices and facilitate visibility between principals via the Demand Driven MRP offer
- Improve efficiency in warehouses (service, productivity, mechanization) through E-commerce and logistics and implementing a WMS offers
International and multichannel development
- Optimize inventory, transportation and quality of service with the Supply Chain network design.
- Pilot and optimize upstream, interco and downstream transport via the Transport offer , and the implementation of a TMS (Transport Management System)
- Determine the products and inventory levels that would be advisable to have on a given location and the right level of inventory and thus limit losses with inventory optimization
Efficiency of production
The need for optimization of production capacities in relation to demand and planning in very short operational cycles makes the efficiency of production imperative.
Allow for the maximization of production with the Performance of industrial operations offer
Consumer satisfaction and profitability of the range
The diversification of the offer and the visibility of its launches are parameters to be taken into account to fully satisfy the customer.
- Working on optimizing the range will make it profitable, thanks to comprehensive cost analysis tools
Organizational agility
Open to market developments, take into account local and cultural specificities and counter the weight of distributors is possible through a flexible and personalized approach.
The Change management will help support the company in front of the multitude of organizational changes that will take place at all levels in the years to come.
The concerned expertises



Antoine Bernard
Fast Moving Consumer Goods expert
Managing partner of the firm, Antoine Bernard specializes in Supply Chain operations management and intervenes in many sectors such as Mass retail and specialized retail. He notably worked with L’Oréal and Seb.