« Before the arrival of Citwell, we started a framing of this project that has encountered the complexity and the large number of stakeholders within the group having, and that is naturally different expectations on this project. Citwell’s intervention formalized, unified, shared the guiding principles of this 2018 piloted assortment and focused efforts on the next steps. » says Clémence Vié.
A phase of diagnosis was necessary to give the opportunity to all the actors (points of sale, suppliers, partners …) to express themselves on their vision and approach of this new device. With many business activities involved, issues of governance or global organization have been identified. « We needed more method, explique Christophe Dagron, not the rigor but the method in the way of approaching the subjects. Citwell’s intervention allowed us to structure our approach. We really went to the end of things and we had a 360 vision of our device while considering the different economic, technical and human impacts ».
To carry out this project, priority projects were defined: an economic component, a subject on supply, a work on the information system, not to mention actions to drive change.
2 major axes in the change management have since been followed. Internally, a work of co-construction took place between the different business departments around the roles and responsibilities and the target processes; and externally communication actions for the network, relayed by training.
The real benefit observed, Clémence Vié develops, is to achieve a concerted product offer between the different components of the Group and managed jointly taking into account both aspects of styles and balance of collections, economic dimensions, constraints supply chain and this for one purpose: to serve our stores better and ultimately our customers
« The real benefit observed, says Clémence Vié, is to achieve a concerted product offer between the different components of the Group and managed jointly taking into account both aspects of styles and balance of collections, economic dimensions, constraints supply chain and this for one purpose: to serve our stores better and ultimately our customers ». Group-level management (the CODIR banner and the CODIR plant) is now done through committees and is structured by a schedule in which issues common to the three banners are discussed, thus reinforcing the governance of the category of frames products.
In addition to the presentation of the Assortment at the General Assembly of the Group, communication actions to the network were deployed on the intranet and the dissemination of regular news and the establishment of a dedicated email address to the PA to collect the questions asked by the stores. Thus, the same level of information is accessible and distributed to all via a single channel. Even if the AP2018 is known to all, field teams need more information around the mount (inventory, inventory management …). A wave of training is also planned in 2018 to raise awareness of sales points to good practices and tools available to them. After a transitional phase in the second half of 2017, to smooth the implementation of the offer, the switch between the PA and the 2018 AP will take place from January 2018 to reach 100% of the target at the end of March. This gradual increase in power has been designed and piloted to avoid creating strong jolts in store stocks and allow them to anticipate the implementation of merchandising.
« With a large number of players, different positions and different levels of maturity in the management of the product range, this project proved to be complex to conduct. On these elements, we found forms of misunderstanding or thought patterns anchored in each direction. Thanks to its intervention, Citwell has helped to lift the locks while allowing teams to acquire more maturity on what a facing or the impacts of this controlled assortment. Finally, Citwell’s independence from our organization has been an asset for it to position itself as a listener and listenable player of all, on recommendations of organization, operation, optimization of operation. or orientation » concludes Frederic Jubelin.