3 questions to Carol Ptak,
co-founder of Demand Driven Institute

Focus on Demand Driven Adaptive Enterprise

3 questions to Carol Ptak,
co-founder of Demand Driven Institute

3 questions to Carol Ptak,
co-founder of Demand Driven Institute
1920 1080 Citwell UK

As part of the 2 training days dedicated to Demand Driven, on December 18 and 19, 2017, the Citwell team interviewed Carol Ptak, co-founder of the Demand Driven Institute.

An international expert, and former President of APICS in 2000, Carol Ptak developed the concept of Driven Demand Manufacturing (DDM) at PeopleSoft and is the author of numerous articles and books, in particular: « Necessary but not sufficient » co-written with Eliyahu Goldratt, « Orlicky MRP 3ème édition », « DDMRP » co-written with Chad Smith and his latest book « Precisely Wrong », which has been a huge success in the USA.

What is the status of Demand Driven internationally? Where is France in this global transformation?

Carol Ptak : Well, I’m delighted to come back to France, and thank you very much for the invitation. It is very interesting to travel to France to continue to testify about Demand Driven’s global growth. France is always at the forefront in applying the Demand Driven principles and it is fascinating to observe the innovations developed and the way solution publishers and consultancies join this movement to make Demand Driven the standard of choice. tomorrow in business.

Demand Driven Institute started by developing DDMRP and recently DDS & OP and DDAE: for what reasons?

Carol Ptak : We’re excited to have been the first to work on the device around the DDMRP “engine”, and the reason we started it is that “without a motor, the car can not drive.” We quickly realized how much the DDMRP was positively disruptive, so companies achieved better service rates with lower inventory levels. And then DDMRP had to be quickly integrated into the S&OP process. We are delighted to have convinced Dick Ling, the father of the S&OP, three years ago to interrupt his retirement to help us articulate the overall management of this model and to witness the emergence of a process we call today the Demand Driven Adaptive Enterprise Model, consisting of 2 essential parts: Demand Driven S&OP and Adaptive S&OP. It has been a real pleasure in recent years to work with Dick to develop the complete Demand Driven Adaptive Enterprise model.

Is Demand Driven suitable for all types of industries or do you know of industries where it does not work?

Carol Ptak : The question most often asked is: Which Demand Driven industry does not apply? And the shortest answer is: with any industry that has absolutely no variability, no uncertainty, no complexity, no ambiguity and no volatility. I have 40 years of experience in the business and I have not yet met a company like that. Demand Driven principles apply to all types of industries, the more volatile and variable it is, the more it works. Demand Driven applies equally to companies that go from pure engineer to order to those in the retail sector.

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